Mobile phone is a favorite tool for people for communication and now-a-days, it has become favorite tool because it has become a marketing opportunity. Earlier business were dependent on traditional channels like telemarketing or direct mail drive to associate with clients or customers. Now-a-days, mobile marketing is used by business people. Mobile marketing helps brands and business to reach target customers and to develop relationship with them.
When a customer uses mobile then he or she is available to business people to inform the key word. That means a customer can select when he wants to be engaged, though consumers can be targeted by marketers any where and at any time. When consumer wants to purchase then he can. Mobile marketing can develop and strengthen the relationship of customer and marketers. There are few key terms about mobile marketing, such as:
SMS refers to text message. One can send the text-based messages from person to person, person-to-application or application to person.
PSMS is similar to SMS, users use this service to pay in incremental fee to get extra services like wall paper and ring tones.
The full form of MMS is Multimedia Messaging Services and this can be used to e-mail and send pictures through mobile.
Full form of WAP is Wireless application protocol, it refers to the wireless web. Internet can be accessed on any mobile by anyone through this WAP session.
Television or internet advertising and mobile advertising are similar. Mobile marketing can advertise in different applications like pictures (MMS), text messaging (SMS), or mobile web (WAP).
These are the key features of the mobile marketing. If the marketers are not familiar with this marketing technique then mobile marketing cannot be useful.
When a customer uses mobile then he or she is available to business people to inform the key word. That means a customer can select when he wants to be engaged, though consumers can be targeted by marketers any where and at any time. When consumer wants to purchase then he can. Mobile marketing can develop and strengthen the relationship of customer and marketers. There are few key terms about mobile marketing, such as:
SMS refers to text message. One can send the text-based messages from person to person, person-to-application or application to person.
PSMS is similar to SMS, users use this service to pay in incremental fee to get extra services like wall paper and ring tones.
The full form of MMS is Multimedia Messaging Services and this can be used to e-mail and send pictures through mobile.
Full form of WAP is Wireless application protocol, it refers to the wireless web. Internet can be accessed on any mobile by anyone through this WAP session.
Television or internet advertising and mobile advertising are similar. Mobile marketing can advertise in different applications like pictures (MMS), text messaging (SMS), or mobile web (WAP).
These are the key features of the mobile marketing. If the marketers are not familiar with this marketing technique then mobile marketing cannot be useful.
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