What Advertising Can Fix?

Companies spent huge amount in advertising their products and services. Companies think advertising plays a significant role in improving their sales. But I my opinion, improving sales is not depend only on the advertising.

Advertising helps only in creating awareness about the company’s product and services but not to the actual sales. I generally watch advertising for fun. Some advertising have good concept and feel like only watching the advertisement but not for actual purchase of products. Some advertisement creates a negative impression on product and the company. Companies waste huge amount by using film stars, sports stars in their advertisement.

Using these amounts, company can plan in maintaining good quality and in research and development for invention of better products. With only advertisements the company cannot improve their sales. If company spends, these amount in research and development department, in providing better quality products at cheaper price or affordable prices. Company feels that by increasing advertising expenses they can sell poor quality of products to the consumer. I personally feel, advertising contributes 10-20% for increasing sales.

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