Attracting the people is the tough task for a website owner who launched a new website. There are so many tactics like SEO and PPC Services that the website owners can use, of which one tactic that is quickly gaining popularity in the world of online advertising is search engine marketing. Search Engine Marketing, which is also commonly called SEM, is a process that involves in the following.
- Manipulating how search engines function in order to improve a website’s page ranking when certain key words are searched for.
- The return on investment for search engine marketing is excellent, if you compare it to all other online marketing means.
- Direct mail campaigns and banner advertisements may be effective, but not nearly as effective as search engine marketing.
- Using search engine marketing techniques, you will get conversion rates, which are much better, costs per-click, which are much lower, and acquisition costs, which are barely existent.
- Most of the studies showed that while banner advertisements do have the power to bring customers to websites, most consumers are five times more likely to purchase products at websites found through search listings than through online banner advertisements.
- Internet market research has shown that search engine listings, which are high in the search list generally, drive the best possible branding, or awareness.
- Consumers tend to recall around 60-percent of the websites that are numbered 1-5 in a search list, versus only roughly 20-percent of online banner advertisements. A search engine marketer knows this because he does nothing else.
- Google is considered to be the most productive of all search engines, as it is a major source for referrals, and the center target for nearly every single search engine marketing campaign.
Related Links:
Adserver
Professional seo services
No comments:
Post a Comment