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Thursday, January 10, 2008

US Housing bubble

Every one knows that now US is facing the crucial crisis called housing bubble. Even I was one who bought a farmhouse at the outskirts as an investment. The value of the farmhouse now is decreased by more than 20% from when I bought it. There are many people who lost their money in the bubble and nobody knows when this is going to be end. Lax

Economists have been predicting the burst of the bubble for the past five years. Every year they have been wrong. 2005 was supposed to be the year when things really started to slow down. Those in the building supply business are sitting around smiling as they count the profits. I went through the causes for a bubble in the housing market.
  • Mania for home ownership
  • Belief that housing is a good investment
  • Promotion in the media
  • Speculative fever
  • Crash of the dot-com bubble
  • Historically low interest rates
  • Risky mortgage products and lax lending standards
I am waiting for the bubble burst to settle down to the normal to do anything with my farmhouse. Much is being said about the economic recession these days. Many are hoping that there would be no recession in the near future and it would be the worst case if that happens.

Friday, January 4, 2008

Pets Are Allowed In Most Places Than You Think

Are you a lover of dog or cat or any other pet and searching for an apartment to live in? You may be depressed to find such an apartment search Minneapolis apartments are such a fine place to find pet friendly apartments, if you are looking for an apartment in Minneapolis. Apartment ads online and in the newspaper make it very clear that they don’t allow our hairy friends right in the beginning of the ads, but often times, these ads might not be absolutely true. Some apartments allow cats, but not dogs, so to avoid explaining this double standard to those seeking to live there; they simply say that they don’t accept pets at all. My colleagues’ building, for instance, has “No Pets” printed right on the front door, but once you ask, you realize that they happily accept cats, but not dogs. This is an advantage you get from seeking out a place to live in person because you can ask these questions face to face. Other buildings may work the other way around. The building managers and owners may have had problems with cats shredding furniture but they haven’t had problems with dogs, so they may accept one but not the other. The key here is to always ask, and ask specifically about your pet. They may allow fish or birds, but not cats or dogs.

Rocky Mountain National Park

Rocky Mountain National Park was located in the north-central region of the U.S. state of Colorado. Rocky Mountain National Park features royal mountain views, a diversity of wildlife, diverse climates and environments from woody forests to mountain tundra and easy access to back-country trails and campsites. The park is located north-west of Boulder, Colorado in the Colorado Rockies, and includes the Continental Divide and the headwaters of the Colorado River in its land area. The park has five visitor centers. The park headquarters, Beaver Meadows Visitor Center, is a National Historic Landmark, designed by the Frank Lloyd Wright School of Architecture at Taliesin West. The park has three roads, U.S. Highway 34 and 36, and Colorado State Highway 7. State Highway 7 enters the park for less than a mile, where it provides access to the Lily Lake Visitor Center. Highway 36 enters the park on the east side, where it terminates after a few miles at Highway 34. Highway 34, known as Trail Ridge Road through the park, runs from the town of Estes Park, Colorado on the east to Grand Lake, Colorado on the south west. The road reaches 12,183 feet (3,713 m) in elevation, and it is closed in the winter due to snow.

The park is surrounded by Roosevelt National Forest on the north and east, Routt National Forest on the northwest, and Arapaho National Forest on the southwest. Rocky Mountain National Park covers approximately 265,770 acres (1,076 km²) of land in Colorado's northern Front Range. The park is split by the Continental Divide, which gives the eastern and western portions of the park a different character. The east side of the park tends to be drier, with a lot glaciated peaks and cirques. The west side of the park is wetter and lusher, with deep forests dominating. The park contains 359 miles (578 km) of trails, 150 lakes, and 450 miles (720 km) of streams. The park contains over 60 named peaks higher than 12,000 feet (3,700 m), and over one fourth of the park resides above tree line. The highest point of the park is Longs Peak, which rises to 14,259 feet (4,346 m; surveys before 2002 show 14,255 feet (4,345 m) above sea level. Longs Peak is the only fourteen thousand foot peak in the park. Several small glaciers and permanent snowfields are found in the high mountain cirques, including Andrews Glacier, Sprague Glacier, Tyndall Glacier, Taylor Glacier, Rowe Glacier, Mills Glacier, and Moomaw Glacier.

Thursday, January 3, 2008

Behaviors Of Customer Orientation Attitude

Customer orientation is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result, that is, from the customer’s point of view." Customer orientation and sales orientation are two extremes in dealing with customers. A salesperson can never adopt both attitudes in serving a customer. I experienced personally when I have been purchase my kitchen set that consists of stove, cabinets, Farmhouse sink and other amenities.

Customer orientation places an emphasis on listening to customers and dialogue. Customer-oriented salespeople tend to exhibit behaviors that enhance long-term customer satisfaction, possibly at the expense of immediate sales. On the other hand, sales orientation encourages opportunistic means if these are necessary to make the sale. Sales-oriented salespeople tend to focus on immediate sales regardless of customer benefit, possibly at the expense of long-term satisfaction.

There are seven key behaviors that strongly indicate a customer orientation attitude:
  • Thinking and talking about clients a lot
  • Continually assessing your customers’ perceptions
  • Resolving priority issues in favor of the customer
  • Giving in, compromising, adding value for the customer
  • Making amends to customers for poor treatment
  • Employing a "whatever it takes" policy to satisfy special needs
  • Redesigning processes, re-deploying resources and when they get in the way of service quality

Saturday, December 29, 2007

Effect of the 2007 Writers Guild of America strike on television

Much is read and talked about the Writers Strike. As of December 14, 2007, all scripted Hollywood shows, except October Road, shut down by the week of December 19, 2007, due to the Writers' strike. I think there is a lot of mess going around with the strike.

David Letterman has been negotiating an "interim agreement" that would allow him and his writers to return to the air during the strike without involving CBS. It is uncertain as to whether or not WGA will grant Letterman's independent production company, Worldwide Pants, its request. Executive producer of Late Show with David Letterman, Rob Burnett, who is also the President and CEO of Worldwide Pants, stated:

“ Worldwide Pants has always been a writer-friendly company. Dave has been a member of the WGA for more than 30 years, and I have been a member for more than 20. Because we are an independent production company, we are able to pursue an interim agreement with the Guild without involving CBS in that pursuit. Therefore, since the beginning of the strike, we have expressed our willingness to sign an interim agreement with the Guild consistent with its positions in this dispute. We're happy that the Guild has now adopted an approach that might make this possible. It is our strong desire to be back on the air with our writers and we hope that will happen as soon as possible.”

Following this, CBS released a statement stating that while they respected Worldwide Pants' attempt to secure the interim agreement with the WGA, the network would remain unified with the AMPTP. The Late Late Show with Craig Ferguson, which is also owned by Worldwide Pants, may also return with writers. There is no confirmed date for Letterman to return to air, but Burnett has declared their "only focus is on returning January 2nd with writers."

Jay Leno and Conan O'Bien, who are both WGA members, announced nearly two months into the strike that they would be returning to air on January 2 without their writers. Although both have pledged their support for the WGA, Leno and O'Brien have stated that with negotiations down and none further scheduled, The Tonight Show with Jay Leno and Late Night with Conan O'Brien would return to air, citing the sake of their non-writing staff as the main reason — as NBC informed the non-writing staff of the late-night shows that they would face layoffs at the end of the week if their respective shows did not return. NBC admitted that the network's decision to bring back Leno and O'Brien back on air was "similar to 1988, when Johnny Carson brought back The Tonight Show two months into the writers' strike." WGA reminded hosts of any comedy/variety shows that the guild expected the hosts to adhere to the Strike Rules if they chose to go back on air without the writers. The Strike Rules prohibit "all writing by any Guild member that would be performed on-air by that member (including monologues, characters, and featured appearances) if any portion of that written material is customarily written by striking writers."

The guild stated that it had no plans to single out Leno and O'Brien with similar protests that were aimed at Carson Daly, who was accused of setting up a joke hotline as a strike-breaking effort, when he returned to air weeks ago. Unlike other late-night hosts — Jay Leno, David Letterman, Conan O’Brien, Craig Ferguson, and Jimmy Kimmel — Daly is not a member of the WGA. Expressing sympathy for the hosts, the WGA accused NBC of "forcing Jay Leno and Conan O’Brien back on the air without writers."



Monday, December 24, 2007

Undercover marketing

These days nothing is bad when it comes to marketing. Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate. While there, the actor will also talk up their product to people they befriend in that location, even handing out samples if it is economically feasible. The actor will often be able to sell consumers on their product without those consumers even realizing that they are being marketed to.

Reasons for undercover marketing
The goal of any undercover campaign is to generate buzz. Spontaneous word of mouth, or buzz, is free, can reach consumers isolated from all other media, and unlike conventional media, consumers tend to trust it. Marketers find it very hard to predict buzz let alone generate it on demand. However, when it works, undercover marketing does exactly that: an ideal consumer from the example above will not only begin using that product themselves, but will also tell their friends about it, inciting a planned viral marketing campaign that looks spontaneous. Financial risk here is relatively small because such marketing approach requires fewer expenses and is usually more cost-effective as well. Undercover marketing is used when traditional marketing techniques have been exhausted and invehttp://www.blogger.com/img/blank.gifstors are looking for a new effective solution for their marketing needs.

It is the consumer's sense that this recommendation was spontaneous and unsolicited and the resulting feeling that "one good turn deserves another", that drives the buzz. So, the "bought and paid for" aspect of the transaction must remain hidden. Overall, the person doing the marketing must look and sound like a peer of their target audience without any ulterior motive for endorsing the product—employees of the company cannot do undercover marketing, nor can celebrities (except possibly to other celebrities).

Friday, December 21, 2007

The Four Perspectives Of Balanced Scorecard

The grouping of performance measures in general categories (perspectives) is seen to aid in the gathering and selection of the appropriate performance measures for the enterprise. Four general perspectives have been proposed by the BSC. These are:

The financial perspective which examines if the company’s strategy, implementation and execution are contributing to the bottom-line improvement of the company. It represents the long-term strategic objectives of the organization and thus it incorporates the tangible outcomes of the strategy in traditional financial terms. The three possible stages as described by Kaplan and Norton (1996) are rapid growth, sustain and harvest. Financial objectives and measures for the growth stage will stem from the development and growth of the organization which will lead to increased sales volumes, acquisition of new customers, growth in revenues etc. The sustain stage on the other hand will be characterized by measures that evaluate the effectiveness of the organization to manage its operations and costs, by calculating the return on investment, the return on capital employed, etc. Finally, the harvest stage will be based on cash flow analysis with measures such as payback periods and revenue volume. Some of the most common financial measures that are incorporated in the financial perspective are EVA, revenue growth, costs, profit margins, cash flow, net operating income etc.

The customer perspective defines the value proposition that the organization will apply in order to satisfy customers and thus generate more sales to the most desired (i.e. the most profitable) customer groups. The measures that are selected for the customer perspective should measure both the value that is delivered to the customer (value position) which may involve time, quality, performance and service and cost and the outcomes that come as a result of this value proposition (e.g., customer satisfaction, market share). The value proposition can be centered on one of the three: operational excellence, customer intimacy or product leadership, while maintaining threshold levels at the other two.
The internal process perspective is concerned with the processes that create and deliver the customer value proposition. It focuses on all the activities and key processes required in order for the company to excel at providing the value expected by the customers both productively and efficiently. These can include both short-term and long-term objectives as well as incorporating innovative process development in order to stimulate improvement. In order to identify the measures that correspond to the internal process perspective, Kaplan and Norton propose using certain clusters that group similar value creating processes in an organization. The clusters for the internal process perspective are operations management (by improving asset utilization, supply chain management, etc), customer management (by expanding and deepening relations), innovation (by new products and services) and regulatory & social (by establishing good relations with the external stakeholders).

The learning and growth perspective is the foundation of any strategy and focuses on the intangible assets of an organization, mainly on the internal skills and capabilities that are required to support the value-creating internal processes. The learning and growth perspective is concerned with the jobs (human capital), the systems (information capital), and the climate (organization capital) of the enterprise. These three factors relate to what Kaplan and Norton claim is the infrastructure that is needed in order to enable ambitious objectives in the other three perspectives to be achieved. This of course will be in the long term, since an improvement in the learning and growth perspective will require certain expenditures that may decrease short-term financial results, whilst contributing to long-term success.

Wednesday, December 19, 2007

Jewelry For Men

You love to see jewelry on you!! Good accessorizing shows fashion knowledge and self-confidence. Here are some ideas for men's jewelry, discussed more or less in order from most to least common:
  • A good watch is a man's most obvious choice for a fashion accessory. In extremely conservative situations a watch, and perhaps a wedding band, are the limits of fashion. The main rule here is to wear a watch that coordinates with your ensemble and is appropriate for the occasion. While an exceptional watch will go well with anything, don't wear trendy or sporty watches with formal attire or in conservative social situations.
  • A ring doesn't need to be limited to a wedding band! Feel free to wear a ring on any finger. As is true for women, the scale of the ring should be in keeping with hand/body size. Don't wear metals or stones that will clash with other jewelry or clothing. As always, keep it simple and don't adorn every finger with a ring.
  • Necklaces add sex appeal and personal style to your ensemble. A man's necklace should be bold and simple. Don't go for an entire rainbow of colors or for anything fussy. Strong, simple chains are good choices, as are necklaces and pendants using natural materials, such as shells, stones, and wood. Precious metals convey a sense of power and prestige; beaded or strung necklaces convey fashion sense and individuality. Necklaces and pendants should be worn inside the shirt. Neck jewelry works well with tee shirts and simple long sleeve shirts and sweaters.
  • Tie clips, bars, and tacks are all options for keeping a tie from wandering. Your choice depends to some extent on fashion trends. If comfort and practicality are the main issue, choose a simple design that coordinates with most of your wardrobe.
  • A bracelet is great for formal and casual wear. Choose a sleek, classic style that goes with any other jewelry that will be worn, such as a watch or ring. A man's bracelet should fit close to his wrist, and not slide up/down his arm or dangle onto his hand. While metal chains are appropriate for most occasions, beaded or woven bracelets are more sporty and trendy and should be reserved for casual wear.
  • Cuff links can add a sense of attention to detail in a formal setting. Choose cuff links that accent clothing and other accessories. Avoid wearing a bracelet with cuff links, since this can look fussy and the pieces may catch on each other.
  • Jewelry for pierced ears or other body parts should be reserved for casual situations. As with any jewelry, you should consider the image that an accessory will project. Piercing on men may be associated with rebelliousness and insecurity. While the jewelry may be fashionable, keep the social situation and culture in mind when choosing any accessory.
  • If you have long hair, choose accessories that blend in with your hair or complement clothing and accessories. Matte metals and leather are good choices for materials. If you wear glasses, don't wear obvious hair ornaments or other jewelry near your face.

Gold Jewelry Care Tips

Gold jewelry is beautiful and popular. Gold comes in many styles and colors, but all gold jewelry will benefit from some tender caring. Here are some tips of how to take care of your gold jewelry.
  • Don't wear your gold jewelry while bathing or cleaning. Soap won't harm gold, but it will leave a filmy residue that will coat karat gold jewelry, causing it to appear less lustrous and dingy. If you prevent the film from forming, it will be easier to keep your jewelry beautiful and will reduce cleaning time and effort.
  • Avoid chlorine! Don't wear gold jewelry in the pool or hot tub or when using chlorine bleach or cleaners. Chlorine reacts with gold, particularly at high temperatures. Exposure to chlorine can permanently damage and discolor your gold jewelry.
  • Use a chamois cloth to clean gold jewelry. A chamois cloth is a gentle, safe material for returning the luster to your jewelry.
  • Avoid storing or otherwise exposing gold jewelry to hard, abrasive materials. Gold is a very soft metal, easily scratched even by rubbing against other jewelry.
Gemstones have special care requirements. The stones or settings may be damaged by the cleaning methods listed below.
  • Tarnish can be removed with a commercial jewelry cleaner or with soap and water with a few drops of ammonia. Brush the cleaning solution into the gold with a small brush. After you have finished cleaning, simply rinse the gold with lukewarm water and allow it to dry.
  • Grease can be removed from gold by dipping it into ordinary rubbing alcohol.
  • Ultrasonic cleaners may be appropriate for some gold jewelry. Ask a jeweler to advise you before using this method, since certain pieces can be damaged by this cleaning method.

Friday, December 14, 2007

The Simple Guide To Soccer

Soccer is sport played all around the world. Many people are new to the sport as it gains popularity and they may not understand the rules. Some parts of soccer can be confusing, so learning the basics can really help anyone who is trying to understand what is going on. The objective of soccer is to score more goals than the opposing team. Each team consists of eleven players. Players can score by moving the ball into the goal net. Each game lasts 90 minutes and is divided into 45-minute halves. A referee and two linesmen who determine fouls and other penalties regulate the game. This is the basic set up of the game.

The following list explains some important points in a soccer game.
  • Players cannot use their hands to touch the ball. The exceptions are special moves and the goalie.
  • Fouls are called when players get too rough on the field or break other rules.
  • A direct kick is rewarded after a foul to the opposing team and can be kicked directly in the goal. Another player must touch an indirect kick before it can be a goal.
  • A penalty kick is a kick from 12 yards in front of the goal. All other players must stay away until the ball is kicked.
  • The two-touch rule states that a player cannot touch the ball twice in a row.
  • Yellow and red cards are handed out as, what other sports call, a personal foul. They are against a single player. Yellow cards are warnings and red cards get you removed from the game.
  • Offside is described by the FIFA soccer rules as “ A player is in an offside position if: he is nearer to his opponents’ goal line than both the ball and the second last opponent.” This is difficult to understand and explain, so if you need further clarification it is best to watch it demonstrated on the field.
These basic rules and guidelines of soccer should help the layperson to understand the idea of what is going on at the soccer field.