Website localization is a process of customization of a website. It involves modifying a website, in terms of culture and language to suit the target audience. Every business has a website which undertakes all its promotional activities. As a website is universal in nature, it is designed keeping in mind the universal culture, tastes and languages to cater to all the needs across the globe. But in some cases when the business is targeting a niche group of market, then the need for web localization arises to be able to reach the market better.
Website localization is a process which needs both technical capabilities and the cultural knowledge. A website planning to localize, should first study about the cultural aspects of the targeted market like language, dialects, festivals, culture, traditions, myths, tastes, preferences of people, values, beliefs, religions, etc. It is very important to have very accurate knowledge about these things, as it will improve the usability and accessibility of the website and also saves the businesses from any kind of claims which may arise due to improper usage of sentiments of target audience.
Website localization is a process which needs both technical capabilities and the cultural knowledge. A website planning to localize, should first study about the cultural aspects of the targeted market like language, dialects, festivals, culture, traditions, myths, tastes, preferences of people, values, beliefs, religions, etc. It is very important to have very accurate knowledge about these things, as it will improve the usability and accessibility of the website and also saves the businesses from any kind of claims which may arise due to improper usage of sentiments of target audience.
Technological aspect of web localization includes, programing of web pages using various programming platforms, so as to customize it according to target audience. The tools and services which are used in web localization are web copyrighting, web translation, multimedia SEO, graphic user interface, etc.
All the above aspects together are needed for web localization. Web localization is found to be best method for a business planning to penetrate in to market consisting of non-English speakers.
All the above aspects together are needed for web localization. Web localization is found to be best method for a business planning to penetrate in to market consisting of non-English speakers.
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