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Friday, August 27, 2010

Key Points of Mobile Marketing Vision

Mobile marketing has become popular among the marketing technology. Generally, the marketing will be a win-win technology for both the recipients as well as for the marketers. One might think the mobile messaging as the simple process, but there are lot of complications associated with the mobile marketing. Here again one should consider that the complexity lies in maintaining the relationships with the consumers apart from the medium complications.
  • All the consumers have the right to engage and disengage the marketers according to their interest. So, consumers preference is must and should. Honoring the preferences of the consumers should be done by the advertisers or else they will be banished from the countries.
  • Always the marketers should look for the great marketing apart from simple marketing. Great marketing includes valuable services to the customers. For example, an SMS alerting price regarding the discounts will be used for the customers.
  • For increasing the transactions with the customers, personalizing the message should be done. The customer can respond for one time, because of having no experience with the sender. But for getting the responses continuously the personalization of the messages can be done.
  • When compared with the other media marketing, the transactions will not be done quickly unless relationships are improved. So, increase in the transactions can be done by engaging the relationships. Always the relationships can be maintained by respecting the customer wishes, providing the services which are valued by the customers.
Thus these are to be kept in mind by the marketer for getting success in the field of mobile marketing.

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